International Business

Africa a call centre alternative to India?

Some US lawmakers and think tanks believe that Africa can be a much cheaper alternative to call centers in India. The issue came up briefly for discussion during a Congressional hearing on US-Africa Trade relations. Rahul and Udhav spar on Mumbai migrant issue NTPC fixes FPO base price at Rs 201 a share "I don"t know whether that has been explored," added Karen Tandy, senior vice president, public affairs and communications, Motorola. "However, it makes sense that it is certainly possible in Africa," she said. "There are a tremendous number of entrepreneurs springing up throughout the continent that we are also investing and giving grant money to and technology, so there is no reason why a call center couldn"t be part of the future in Africa," Tandy added. "I would echo that," observed Greg Lebedev, adviser to the president US Chamber of Commerce and Chairman, Center for International Private Enterprise. Africa has a wonder resource of English language speakers, he added. "Certainly, there is some market maturation in India right now and one could argue there might be cost-competitive advantages in Africa," Lebedev said.


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