Business IdeasMercedes-Benz India expects to sell 60% C-Class model in Gujarat
Mercedes-Benz India, which launched its special edition C-Class in Ahmedabad through Benchmark Motors, expects the model to form 60 per cent of its total sales in Gujarat. Currently, the car maker sells around 12-14 cars in the state per month.
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"Gujarat has evolved as a market and we expect the C-Class model will be accepted widely here. We expect the model to do 60 per cent of our total sales in the state. the special edition C-Class is specifically designed to address those young Indian customers who seek sporty and aggressive styling and individual expression in their car, complimenting their lifestyle," said Debashish Mitra, Director, Sales and Marketing of Mercedes-Benz India..
Available in two variants - C 200 KOMPRESSOR and C 220 CDI, the model comes in three colours including Carneol Red, Obsidian Black and Calcite White. The company plans to produce only 60 units of this special edition vehicle in order to maintain exclusivity.
The Special Edition C-Class showcases the sporting genes of the Mercedes-Benz brand with the Avantgarde styling package, highlighted on the radiator grille, which includes the elaborate individual elements of the re-designed air intake sills, chrome surrounds on the fog lamps, the aerodynamic enhancements of the front apron spoiler, roof spoiler, rear apron spoiler and the rear spoiler lip to further accentuate the sporty stance of the car. The Special Edition C-Class features the 17-inch light-alloy rims with the exclusive five twin-spoke design.
The car also features the "Universal Media Interface" (UMI) which allows customers to connect to mobile entertainment and communication devices such as USB-based MP3 players, music mobiles, iPod or the iPhone to the on-board audio system. The sporty special edition C-Class will be offered at a competitive price of Rs 30 Lakhs onwards at Ahmedabad.